Making Connections.
Delivering Results.
Communication & Business Consulting
About Us
SWG Consulting is a Communications & Business Consulting Agency unifying public relations, social media, brand marketing and business development expertise into content-rich communications campaigns and strategic business plans that build value.
With over 25 years of experience in the specialty food & beverage market, as well as travel & hospitality, SWG Consulting founders Susan Wheaton and Pierre Guerin work with a range of companies from start-ups to established brands.
We eat, breathe and live food. Spotting new trends, launching new products, driving culinary innovation and finding new ways to reach customers is what drives us.
PR & Social Media
We are connectors. We are brand builders. We are storytellers. Through traditional engagement, digital influence and experiential strategies, we share our clients’ stories to the right audiences at the right time to ensure they are heard and, better yet, shared.
We’re experts in making connections through our personalized approach to visual storytelling and content development. Through our media relationships with key journalists and editors at national & regional food, beverage, lifestyle, travel and trade/vertical publications, as well as influencer partnerships, we know how to reach foodies, tourists, visitors and locals alike to deliver the perfect message.
Our digital expertise ensures consistency and amplification of our clients’ programs. We construct the right mix of breakthrough content and smart paid, earned and owned digital strategies. We guide clients through the landscape, combining old-school wisdom with fresh, innovative approaches.
What began as a work relationship, marketing cheese for Savencia – maker of Alouette and other cheeses - developed into a life together as a family AND a love for what we do as professionals.
After time spent in Lancaster, PA, we moved to France, enjoying many of the country’s bountiful food regions including historic La Rochelle, with some of the best seafood in the world; the Perigord region, renowned for its magret and duck confit; further southwest in the Lot, recognized for its wine and farmstead cheese, as well as fresh & preserved fruit – it’s no surprise that Bonne Maman jams are made here!
Before returning to the US in 2004, we travelled the globe, always inspired by the foods of other cultures and how food was such an integral part of a culture and the stories.
We’ve been on both sides of the table, so to speak, as both client and a provider of services - even having owned a fine dining restaurant on Martha’s Vineyard! As such, we have a true understanding of what it means to provide value.
Susan Wheaton
PR & Social media expert
Susan’s career has focused on the marketing and communications of specialty foods, with expertise in the travel and hospitality industry as well.
Over the past 10 years, she has focused her energies on storytelling and has established strong relationships across all media platforms. Susan’s understanding of how to navigate the media landscape has helped deliver successful public relations campaigns for her clients and showing a high return on investment.
She has secured media coverage for her clients in outlets including: The Wall Street Journal, Real Simple, Forbes, The Washington Post, San Francisco Chronicle, The Boston Globe, Travel & Leisure, Condé Nast Traveller, Wine Spectator and The Today Show.
Pierre Guerin
Business Consultant
With 25 years of expertise in the Specialty Food & Beverage industry, Pierre has worked for companies in North America and Europe looking to structure and develop their business.
Not only has Pierre been successful at launching new products and increasing sales across a variety of categories nationally and internationally, he has extensive experience in large and small-scale management operations as well. He is able to assist companies design and implement strategic programs, capitalize on trends, hone in on overlooked and underserved customer segments within a market, pioneer new markets and product categories, and improve operational efficiency.
Pierre’s analytical and practical mind-set help drive strategy and deliver results. Driven, highly strategic, results-oriented, and efficient are the key words to describe Pierre.
Current & Past Clients
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